26 Sep 2024
by Dawn Lewis

Societal shifts are strategically changing employers’ financial wellbeing approach

REBA’s latest research report, the third edition of the Financial Wellbeing Research in partnership with WEALTH at work, highlights the greater focus employers are placing on the employee value proposition, retirement adequacy and ESG factors.

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REBA’s Financial Wellbeing Research 2024 reveals three stark trends that will significantly shift financial wellbeing strategies:
1.    A move away from reactive cost of living support, as factors like ESG, ageing workforces, and rising medical costs begin to reshape strategies.
2.    An increased focus on retirement adequacy, supporting parents and carers, and the intertwined nature of financial and mental wellbeing.
3.    The importance of financial education in addressing a diverse range of financial needs, with the goal of building a more resilient and sustainable workforce.

The REBA/WEALTH at work Financial Wellbeing Research 2024 finds there is a dramatic surge in employers planning to measure the effectiveness of their financial wellbeing spend against HR objectives such as retention, attraction, diversity gaps and employee engagement. 

Needs are changing and strategies must realign. 

Explore this 42-page report to uncover: 

  • The key drivers of change in financial wellbeing strategies – as financial wellbeing risks increase, so too does pressure on employers.
  • How life events, such as parenthood and becoming a carer, are influencing employers’ approach to financial wellbeing.
  • Why an ageing workforce makes preparation for retirement more pressing.
  • Expert insights and case studies on the future direction of financial wellbeing.
  • Calls to action and vital next steps to build an inclusive approach to financial wellbeing that meets the rapidly evolving needs of employees and businesses alike.