` Digital platforms are the future for engagement with benefits | Reward and Employee Benefits Association (REBA)
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21 Feb 2022

Digital platforms are the future for engagement with benefits

When you’ve spent time and money purchasing a health and wellbeing benefits package for your business, it’s key to get the implementation right. By making it simple for employees to access their health benefits and engaging with them clearly, you’re more likely to see a return on investment.

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And the stats back it up:

• 98% of employers think it is important to increase understanding and engagement with benefits and/or wellbeing, according to Aon’s 2021 UK Benefits and Trends Survey

• Highly engaged teams show 21% greater profitability, according to Gallup’s 2017 Employee Engagement Survey.

• 59% of organisations class employee engagement as the most important objective of their benefits strategy, says Aon’s survey.

Make benefits visible and accessible

To engage employees, benefits need to be accessible and visible, easy to interact with and, ideally, all in one place. Some of the latest digital platforms, such as Health Shield’s Breeze app, are a great example of how an evidenced-based and designed wellbeing app can drive better engagement.

Breeze prompts employees to input their health and wellbeing information upfront via a series of three assessments. The personalised dashboard clearly makes the entire offer visible to employees and being in one place makes it easy to interact with. There's also an employer dashboard that compiles anonymised employee data to build a picture of workforce health. The system prompts employees to engage with its ever-growing content library.

Providing valuable guidance

The scope of wellbeing is also changing. In the same report, AON found that 98% of businesses agreed they are responsible for influencing employee health and changing behaviour.

Again, this is where a digital platform has a role to play in terms of supporting the employee and providing valuable guidance. As well as offering access to medical professionals and counsellors, the app encourages employees to make more positive lifestyle changes and take ownership of their health and wellbeing. As a result, they’re healthier and happier, and they feel more connected with, and valued by, their employer.

Article provided by Health Shield

In partnership with Health Shield

At Health Shield we're passionate about improving people's everyday health.

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