Why financial wellbeing and personal advice matters more than ever

More and more companies are recognising that financial wellbeing is climbing the HR agenda. Now they need to act.

Financial wellbeing isn’t just a nice-to-have anymore; it’s a business-critical priority.

Broadstone’s employee benefits landscape report reveals that 73% of employers rate financial wellbeing as important within their overall HR and wellbeing strategy. Yet, despite this recognition, many organisations are struggling to turn intention into action.

It matters because financial stress is a cause of emotional strain, which can impact productivity, engagement, and retention. Supporting employees’ financial confidence is not only good for your people; it can deliver measurable business benefits.

Gap between recognition and action

Despite its importance, many organisations are struggling to deliver meaningful financial wellbeing support. Our survey found that while webinars remain the most common solution (used by 48% of employers), more personalised options – such as one-to-one advice – are far less prevalent.

This gap matters. Financial stress doesn’t just impact employees’ wallets; it can influence mental health, absenteeism, and presenteeism. Closing the gap between intention and implementation is essential for building resilience and retaining talent.

Why personal financial advice delivers more than just numbers

Digital tools and calculators have their place, but they can’t replace the reassurance of expert guidance.

Research by Vanguard shows that professional personal financial planning and advice adds measurable value not only in financial performance but in emotional benefits such as confidence, clarity, and reduced stress.

For employers, this translates into:

Higher engagement: Employees who feel secure are more focused and productive.
Improved retention: Financial support signals care and commitment, strengthening loyalty.
Better outcomes: Employees make informed decisions about savings, pensions, and retirement.

Human connection matters

Employees want to feel heard and understood. The Vanguard survey shows that empathy and responsiveness often outweigh technical expertise when it comes to trust.

Personal financial advice offers that human connection, helping employees navigate complex decisions with confidence and clarity.

Turning insight into action

Broadstone’s employee benefits report highlights a clear opportunity for employers to lead the way on financial wellbeing.

Practical steps you can take include:

Offering personalised financial planning from one-off consultations to ongoing support.
Leveraging cost-efficient solutions like webinars and digital platforms for scalable impact.
Integrating financial wellbeing into broader benefits programmes for maximum visibility.

By giving employees access to expert financial advice (whether funded by your organisation or offered as an employee-paid option) employers can make a tangible difference.

It’s not just about helping your employees manage their money; it’s about building their confidence, reducing stress, and creating a more resilient workforce.

Ultimately, supporting financial wellbeing is good for your employees, and good for your business.