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26 May 2020

Four reasons why employers need to offer a truly mobile employee experience

In the digital world we live in today, where our smartphones are attached to us like a newly formed limb, organisations are being forced to rethink the way they work, recruit and communicate with their workforce to provide them with a truly mobile experience.

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1. Modern aids for the modern age

As shared in our e-book, The New Employee Experience: How to maximise and optimise every step of the employee journey, 20 years ago you might say that technology doesn’t play a huge role in the employee experience. But today, it’s a very different story. From the beginning stages of recruitment and preboarding, all the way through to training, development and overall job performance, technology plays an increasingly important role in the day-to-day lives of employees.

According to Salesforce’s second annual State of IT report, 71% of employees say they want their employer to provide them with the same level of technology as they use in their personal lives as consumers.

Younger generations have come to expect that employers will make an effort to ensure they are challenged, motivated and fulfilled in the workplace. The innate comfort that today’s younger generation has with technology makes it a no-brainer for employers offer employees tech-tools that manage their work experiences.

2. Mobile-native mindset

In the first half of 2018, $1.33 billion was invested in HR Technology, surpassing the total spending of 2017. And that’s just for new technologies, not upgrades to existing systems.

Today’s leading organisations are adopting a mobile-native mindset by giving employees access to their very own personalised employee portal where employees can view and manage matters concerning their employment, including their online benefits.

In addition to the desktop version, organisations are beginning to use benefits management technology to offer their employees access to portals through mobile apps. This self-service has helped make the employee experience more personalised.

3. Access anywhere, anytime

Why restrict employee access to information about their employment to just office computers? Why restrict benefits enrolment to only office hours? Why house important information you want employees to read on an out-of-date company intranet?

With 80% of global workers not stationed behind a desk every day, providing employees with a mobile experience is imperative.

By using an employee benefits portal with its own mobile app, employees can enrol in online benefits anywhere, anytime from the palm of their hand. This level of accessibility also allows employers to communicate with their employees wherever they are through push notifications, SMS messages or in-portal messages.

4. Keep it personal

Today, whenever we stream music, movies or TV via an app, not only are we given the ability to listen or watch whatever we want, whenever we want, we also receive a truly personalised experience, with recommendations made especially for us. The personalisation that apps provide means that the user is shown content relevant and specific only to him or her.

Today, employee experience is no exception. The same level of personalisation should apply to employees when they log in to their employee portal. From payslips and online benefits to pension and insurances, an employee’s dashboard should be specific to the individual and providing a unique experience.

Want to learn more about the importance of personal online benefits? Download our whitepaper, Global Online Benefits – How to Effectively Manage Employee Benefits.

This article is provided by Benify.

In partnership with Benify

Benify offers the market's leading global benefits and total reward platform.

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