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11 Oct 2023
by Josh Sweetman-Lemay

5 top tips for creating awareness of your employee benefits platform

Having the best benefits in the world counts for nothing if your employees don’t know they exist



Picture the scene. You’ve built a brand-new benefits platform. It’s designed perfectly, matches your employer brand and easy to navigate.

It’s jam-packed with benefits designed for your employees. The only problem is, they just don’t know much about it yet.

Benefit portals can be confusing

Without clarity and understanding, promoting your benefits scheme can be a little like hitting a bullseye while blindfolded.

There can be a lot of confusion around what they are, how they’re selected and when they’re available. So, how do you drum up interest?

To make sure staff benefit, focus your efforts on the good stuff.

To help you get it right, here’s Zest’s top tips for communicating your platform:

1. The stock market approach

Sell. Sell. Sell. It’s as simple as that.

Start conversations. Encourage internal promotion. Shout from the rooftops before, during and after annual enrolment. Remember, anytime benefits are available throughout the year.

2. Perfect your communications package

Say goodbye to generic company emails.

Communicate your benefits platform to those that matter most. Cram your content full of personalised copy your people want to read. Brochures, posters, digital screens – the works.

Why not tailor an email campaign with teasers and basket reminders? Or add some colour with personalised merchandise to match your branding.

Annual enrolment is your chance to think creatively. And don’t forget, if you’re a global company, you can tweak your communications to a specific audience.

3. Know your product

Failing to prepare is preparing to fail.

Knowing the ins and outs of your product is vital for communicating your platform to employees. From the tax and National Insurance savings on the cycle-to-work benefit to knowing how to access the platform through a mobile device, knowledge is power to answer any questions your platform may bring.

4. Lead from the front

Your business leaders should be the champions of your product. Train them to use the platform, ensure they’re full of top tips to help employees make decisions and make sure they use it themselves.

You’ll find that management showing passion for the platform will likely encourage others to follow suit.

5. Listen to your people

Make benefits simpler and more efficient for everyone.

Find someone or somewhere dedicated to employee feedback. This will allow you to edit your offering, making it less clunky, more appealing and, ultimately, more cost effective.

Drop us a message today and see how we can add a touch of Zest to your benefit communications.

In partnership with Zest

Zest is the next generation platform that’s reinventing the world of employee benefits.

Contact us today