Top 6 employee benefits trends for 2025 every HR leader should know
Workers these days expect benefits that go beyond the basics - programmes that address their individual needs, values and aspirations.
As legal reforms, shifting demographics and technological innovations reshape the UK's employment landscape, HR leaders have a golden opportunity to transform benefits strategies to support a diverse and multigenerational workforce.
Here are the six key benefits trends that will define employee engagement and retention in 2025:
1. Flexible working: the new standard
Flexibility has shifted from a perk to a workplace expectation.
Reinforced by the UK government’s Employment Rights Bill, flexibility enables more people to access the labour market and remain in work.
How to implement:
- Remote and hybrid work: Allow employees to balance in-office and remote days based on team needs.
- Flexible scheduling: Offer compressed work weeks, flex time, or adjusted hours to accommodate individual preferences.
- Flexible time off: Shift the focus from hours worked to outcomes achieved, empowering employees to recharge as needed.
- Job sharing: Enable employees to split full-time roles to better manage personal and professional commitments.
Why it matters: Flexible working fosters trust, boosts morale, and enhances retention, creating a culture where employees can thrive.
2. Personalized benefits: tailored for every employee
The era of the one-size-fits-all benefits package is over. With Gen Z comprising 25% of the global workforce and 30% of the workforce expected to be 50 or older by 2050, personalization is no longer a luxury- it’s a necessity.
How to adapt:
- Choice-based plans: Allow employees to mix traditional and modern benefits, like health insurance, pet insurance, estate planning and fertility coverage, to suit their lifestyles.
- Lifestyle spending accounts (LSAs): Empower employees with discretionary funds for fitness, professional development, or mental health expenses.
- Customisable health plans: Offer tiered plans and health cash plans, including dental, vision, menopause support and other specialised care options.
- Professional development budgets: Provide personalized learning funds to foster career growth.
Why it matters: Personalized benefits increase loyalty and engagement, positioning your organisation as a modern, employee-first workplace.
3. Holistic wellbeing: supporting mind, body, and wallet
Wellbeing is no longer just a perk; it’s a critical business strategy. With 86% of employees saying they’re more likely to stay in jobs that prioritise wellbeing, a comprehensive approach is essential.
How to deliver:
- Mental wellbeing support: Offer counselling, mindfulness apps, stress management workshops, and social events to combat loneliness which costs UK employers £2.5 billion annually.
- Physical health plans: Go beyond gym memberships with ergonomic assessments, health screenings, and team fitness challenges.
- Financial wellbeing schemes: Provide tools like financial planning resources, student loan support, and emergency savings schemes.
Why it matters: Prioritising holistic wellbeing drives engagement, productivity, and retention while fostering a healthier, happier workforce.
4. Financial wellbeing: reducing stress beyond the pay cheque
With 57% of employees citing finances as their top stressor, financial wellbeing programmes are more critical than ever.
How to make an impact:
- Financial literacy programmes: Educate employees on budgeting, saving, and investing at all career stages.
- Emergency savings funds: Enable employees to build financial safety nets with automatic savings options or employer-matched contributions.
- Student loan support: Provide repayment assistance, refinancing options, and targeted debt counselling.
- Retirement planning support: Offer workshops, counselling, budgeting apps, and phased retirement options.
Why it matters: Reducing financial stress improves focus, productivity, and employee satisfaction, creating a more resilient workforce.
5. DEI: Building an inclusive workplace
Diversity, equity, and inclusion (DEI) is no longer a choice - it’s the cornerstone of a thriving workplace.
Employees supported by their managers are 3.4 times more likely to feel engaged at work.
Steps to integrate DEI into benefits:
- Inclusive parental leave: Offer gender-neutral leave policies that cover adoption, surrogacy, and single parents.
- Fertility benefits: Expand family-building support with options like IVF, egg freezing, and surrogacy.
- Culturally relevant benefits: Provide flexible holidays, access to diverse mental health providers, and alternative medicine coverage.
- Disability support: Ensure benefits platforms are accessible and include assistive technologies and workplace accommodations.
Why it matters: A strong DEI strategy attracts top talent, drives innovation, and enhances employee satisfaction.
6. Technology and data: Revolutionising benefits
Technology is reshaping how organisations design and deliver benefits, making them more efficient, personalized, and impactful.
How to stay ahead:
- Personalized benefits platforms: Implement a digital, mobile-friendly hub where employees can view and customise their total rewards package.
- Data analytics: Use insights to track benefits utilization, measure ROI, and refine offerings based on employee needs.
Why it matters: Tech-driven solutions improve satisfaction, engagement, and program effectiveness while saving HR teams time and resources.
Stay ahead of the curve
The key to success isn’t just keeping up - it’s staying ahead. Reimagine your benefits strategy to create a workplace that attracts top talent, retains valued employees, and thrives in a competitive market.
Supplied by REBA Associate Member, Avantus
Flexible Benefits & Technology specialist providing online, highly configurable platforms to Customers and Intermediaries worldwide.
