Why your employee benefits strategy should be consumer-centric
Employees expect the same personalised, seamless experience from their benefits as they have when buying on Amazon, using an iPhone or watching Netflix.
Here’s why a “consumer-centric” approach is the secret sauce to making your benefits strategy truly stick:
1. Personalisation drives engagement
No-one wants generic benefits. Use AI-driven systems and data to personalise each employee’s experience, so they feel like their benefits truly meet their needs. Think Netflix or Spotify recommendations but for wellbeing, health, and perks. This ensures that your carefully procured benefits will actually be used and keeps employees engaged.
2. To increase usage, make access as easy as ordering pizza
One-click and done. That’s how simple benefits access should be. Ditch the long forms, multiple accounts and endless logins. Employees should be able to check their benefits faster than they order a Friday night takeaway.
3. Look good, feel good
Your benefits system needs to look sharp and be super intuitive. If it’s not easy to use, employees simply won’t engage. Give them a platform that feels as slick as their favourite shopping app.
4. An all-in-one solution simplifies the experience
Why make employees hop between platforms and sites to discover and locate their benefits? An all-in-one solution puts everything they need in one place, eliminating the hassle of searching. It’s streamlined, simple, and makes life easier for everyone.
5. To enhance employee satisfaction, let AI do the heavy lifting
Why waste time scrolling through irrelevant benefits? AI can step in and curate unique benefits views with options tailored to each employee’s needs, just like a personal shopper - but for wellbeing. It’s quick, efficient, and makes everyone feel special.
The power of a consumer-centric strategy lies in creating happy, engaged employees who feel supported, valued, and in control of their benefits.
Treat them like consumers, and your benefits strategy will thrive.
See the power of a consumer-centric strategy for yourself - book a call and explore Peppy’s all-in-one platform.
In partnership with Peppy
'The home of benefits. Expert, clinically-led health services in-app, plus an AI-powered employee benefits platform.
