Briefing: Benefits Trends for 2025 Research

This REBA insights briefing to the Benefits Trends for 2025 Research, published in partnership with Barnett Waddingham, unveils how organisations are adapting their reward and benefits strategies and spend to wider business and societal transformation.

This four-page briefing provides key insights from the REBA Benefits Trends for 2025 Reseach, published in partnership with Barnett Waddingham. 

If you don’t have time to read the full report, this free download will enable you to read the key findings and actions from REBA’s Benefits Trends for 2025 Research, which considers the 14 workforce trends predicted to increase over the next five years. 

Compiled from independent research with 296 top companies including CityFibre, Flutter Entertainment, Haleon, Monzo and Rolls-Royce SMR, the research identifies how digital transformation and legislative changes are set to reshape job design, pay and benefits.

It also reveals a focus on attracting and supporting younger workers against a backdrop of longer working lives, and an increase in preventative health interventions, as mental health remains a priority.

The full report will give you benchmarking data, strategic responses to legislation changes and cost pressures and practical solutions to evolve your benefits strategy over the next decade. 

About the research

Using REBA’s extensive membership of 4,400 senior reward and benefits practitioners and a database of over 20,000 HR contacts, the research team conducted an online survey between August to September 2024. This achieved participation from 296 organisations, representing an estimated 1.4 million employees.

This approach ensured a broad and diverse set of data, reflecting a cross-section of employer sizes and industry sectors in the UK. REBA’s robust methodology is aimed at uncovering clear future trends and decision-making patterns among employers. This approach allows REBA to provide reliable insights, helping to guide better decisions in employee reward and benefits practices.

Contributors

David Collington

David Collington

Partner, Head of Benefits Consulting

Jo Gallacher

Jo Gallacher

Content Director, Reward & Employee Benefits Association

Dawn Lewis

Dawn Lewis

Content Editor, Reward & Employee Benefits Association

Debi O'Donovan

Debi O'Donovan

Co-founder & Director, Reward & Employee Benefits Association

 

In partnership with Barnett Waddingham

Everything we stand for at Barnett Waddingham is embedded in our promise – to do the right thing. We’ve applied this meaningful principle across all aspects of our business with continued success.

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