This REBA insights briefing to the Benefits Trends for 2025 Research, published in partnership with Barnett Waddingham, unveils how organisations are adapting their reward and benefits strategies and spend to wider business and societal transformation.
This four-page briefing provides key insights from the REBA Benefits Trends for 2025 Reseach, published in partnership with Barnett Waddingham.
If you don’t have time to read the full report, this free download will enable you to read the key findings and actions from REBA’s Benefits Trends for 2025 Research, which considers the 14 workforce trends predicted to increase over the next five years.
Compiled from independent research with 296 top companies including CityFibre, Flutter Entertainment, Haleon, Monzo and Rolls-Royce SMR, the research identifies how digital transformation and legislative changes are set to reshape job design, pay and benefits.
It also reveals a focus on attracting and supporting younger workers against a backdrop of longer working lives, and an increase in preventative health interventions, as mental health remains a priority.
The full report will give you benchmarking data, strategic responses to legislation changes and cost pressures and practical solutions to evolve your benefits strategy over the next decade.
Using REBA’s extensive membership of 4,400 senior reward and benefits practitioners and a database of over 20,000 HR contacts, the research team conducted an online survey between August to September 2024. This achieved participation from 296 organisations, representing an estimated 1.4 million employees.
This approach ensured a broad and diverse set of data, reflecting a cross-section of employer sizes and industry sectors in the UK. REBA’s robust methodology is aimed at uncovering clear future trends and decision-making patterns among employers. This approach allows REBA to provide reliable insights, helping to guide better decisions in employee reward and benefits practices.
Content Director, Reward & Employee Benefits Association
Jo Gallacher
Content Director, Reward & Employee Benefits Association
Hi, I'm Jo and I'm an experienced editor, writer and podcast, webinar and event host. I was previously editor of B2B title HR magazine, where I led on its two
flagship events, edited the bimonthly magazine, hosted webinars and launched two podcasts. I've also appeared as a guest on several BBC radio stations,
including BBC Radio 4’s Money Box. I'm passionate about reward and benefits, and ensuring diversity and inclusion is a key priority in the workplace.
Content Editor, Reward & Employee Benefits Association
Dawn Lewis
Content Editor, Reward & Employee Benefits Association
Hi, I’m Dawn, REBA’s content editor, working alongside Maggie to fill the website with the articles, insights and interviews that our members want to read. I’ve been working in the HR world for more than 10 years, having previously been part of the editorial team at Pay & Benefits magazine. Being part of the REBA team and wider REBA community is a real joy, and I love chatting to our members and watching as our industry continues to grow and evolve.
Co-founder & Director, Reward & Employee Benefits Association
Debi O'Donovan
Co-founder & Director, Reward & Employee Benefits Association
I’m Debi and I co-founded REBA in 2015, where I am a director. I enjoy sharing insights, data and information about employee benefits and pay via articles, research, guides and videos because I believe it helps so many employees receive better reward packages than they would if REBA didn’t distribute this knowledge. REBA has a great community and it makes my work fun to talk to the wide variety of people working in reward and benefits through our events, both large and small.
Everything we stand for at Barnett Waddingham is embedded in our promise – to do the right thing. We’ve applied this meaningful principle across all aspects of our business with continued success.
Writing in the Benefits Trends for 2025 Research David Collington, partner, head of benefits consulting at Barnett Waddingham, details the need to understand the employee benefits trends that underlie a time of transition.
REBA’s latest research report, published in partnership with Barnett Waddingham, unveils how organisations are adapting their reward and benefits strategies and spend to wider business and societal transformation.
This REBA research report, published in partnership with Barnett Waddingham, unveils how organisations are adapting their reward and benefits strategies and spend to wider business and societal transformation.
Evan Harris, co-founder and CEO of Peppy, Peter Frampton, global head of talent, performance, and reward at Teneo Securities LLC, and Samantha Sergent, director, international benefits at Microsoft speak at REBA’s Future Forum 2024.