28 Nov 2019
by Rebecca Patton

Video tutorial: Deborah Frost of Personal Group on using new tech to put employees first

Deborah Frost, CEO of Personal Group, outlines how ground breaking technological advancements can be used to gain the best results, while still keeping the individual at the heart of the reward strategy.

Have we gone too far with the use of data in HR? This is the question Frost considered in her REBA Innovation Day 2019 presentation. She questioned whether the systems used to analyse HR data have removed the individual focus from organisations.

"Have we gone so far with technology that we have forgotten that the people we work with and for, have their own stories and are not just a number?

"How can we make sure that we are using data as well as we can to analyse and drive things for the business, while keeping it human?" she asked. 

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