02 Apr 2025

Webinar recording: The importance of better data for smarter benefits decision-making

This webinar, with strategic partners Howden Employee Benefits, sought to understand how to collect and develop better data to improve programme performance and get buy-in for future benefits change projects.

If the recording is not showing, it can also be accessed here.

Benefits professionals need to be well-equipped with quality and appropriate data to gain senior-level approval for benefits changes. From requiring higher level investment, needing to present future business risks or proving performance, understanding which numbers matter most is vital. 

This webinar, with strategic partners Howden Employee Benefits, drew on REBA’s Benefits Design Research 2025 and explored how to navigate internal approval processes, leverage better quality data effectively, and build compelling proposals that resonate at HR and board levels.

The session aimed to help reward and benefits professionals at all stages of their data journey—whether they are seeking to justify a significant programme change or optimise ongoing scheme performance through robust governance.

The key issues explored included: understanding the level of approval required for different benefit areas; the difference in data quality and type needed for approval vs. data for ongoing governance; ensuring the correct data is collected and analysed to prove the business case for benefits change; how to use data to refine and optimise benefits strategies; lessons learned from those who have navigated complex approval processes.

Chaired by Jo Gallacher, REBA content director, the panel included:

  • Cheryl Brennan, managing director, Howden Employee Benefits
  • Dana Citron, director, global health & wellbeing, DHL Group
  • Peter Frampton, global head of talent, performance and reward, Teneo

REBA webinars are complimentary for everyone working within rewards and benefits, HR, and wellbeing. 

Thank you to our strategic partner Howden Employee Benefits for supporting this REBA webinar.

Supplied by REBA Associate Member, Howden Employee Benefits

Howden provides insurance broking, risk management and claims consulting services, globally. We work with clients of all sizes to provide dedicated employee benefits & wellbeing consultancy.

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